This isn't strictly speaking new but I really like it. I think it's a great branding exercise and one done very well. There is no doubt, that in the world we live, branding, and getting it right, is incredibly important. I think the New Sheridan Hotel in Colorado with Urban Influence's hep got in incredibly right. The logo is sophisticated yet edgy and the details are second to none. Who wouldn't fall head over heels with these super cute coffee cups and the intricate detail of the menu?