Thursday, April 21, 2011

The New Sheridan Hotel branding

This isn't strictly speaking new but I really like it. I think it's a great branding exercise and one done very well. There is no doubt, that in the world we live, branding, and getting it right, is incredibly important. I think the New Sheridan Hotel in Colorado with Urban Influence's hep got in incredibly right. The logo is sophisticated yet edgy and the details are second to none. Who wouldn't fall head over heels with these super cute coffee cups and the intricate detail of the menu?

20 comments:

  1. That's a coffee cup I'd save! Love the attention to detail.

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  2. I'm kind of loving this, it's very pretty.

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  3. the cups and dinner menu are so pretty!

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  4. oh those coffee cups are so gorgeous! hope you have a beautiful Easter holiday, darling! xo

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  5. So gorgeous. Seriously, I love when people pay attention to the details and don't leave anything out.

    pics-o-andrea

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  6. Branding is so important these days - great post Helena!

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  7. Classiest disposable coffee cups I've ever seen!

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  8. I'm currently re-branding my company design at the moment so always on the look out for good brands. Can't believe these are disposable cups, I would have to keep them!

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  9. Very, very cute! I just love it :)

    xoxo

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  10. Those cups are ADORABLE; I love them!
    xo Josie
    http://winksmilestyle.blogspot.com

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  11. I LOVE The New Sheridan! It is such an amazing spot in Telluride. And Telluride is one of my favorite places on earth. Great post!

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  12. I agree with Josie. I couldn't throw this away!

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  13. I hadn't seen this but I definitely love it! I'll admit I'm a sucker for pretty packaging.

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  14. wow, that is really pretty!

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  15. Love love LOVE those coffee cups!

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  16. Love this graphic work, specially the paper coffee cups.

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  17. A professionally crafted logo design price is one of the greatest blessings for a company; whether it is big or small. It gives them an identity of their own and makes them different from others.

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  18. The graphic designer who made this stuff is a genius! there's no doubt about it!

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Thanks for your comments and for taking the time to read A Diary of Lovely. I hope you will be coming again soon.

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