While on my daily browsing routine at Anthro's website some days ago I saw this expensive giraffe, I clicked and the giraffe was human sized hence the price. And I checked a bit further. It's made by the Kenana Knitters a great initiative born in rural Kenya. Kenana started in Njoro in 1998 wih the aim to help women gain some income using their kitting skills. Check out the full story here.
They knit accessories, like gorgeous scarves, homeware and fun stuffed toys. I'd love a little giraffe! Beautiful initiative and stunning products.
And for those interested in the marketing aspect check this document, it's fascinating.